Facebook and Instagram let you reach homeowners before they search Google. We build campaigns that generate $30–$80 roofing leads consistently. storm season or not.
Roofing companies that only market during storm season are leaving money on the table. Meta Ads let you stay top-of-mind with homeowners in your area 365 days a year. so when their roof needs attention, they already know your name.
Meta Ads (Facebook and Instagram) occupy a specific role in a roofer's marketing mix. Google Ads captures homeowners actively searching after a problem. Meta reaches homeowners before the problem shows up, building brand recognition that pays off when the leak, storm, or inspection eventually happens.
For roofers, Meta delivers consistently lower cost per lead than Google. typically $30–$80 vs. Google's $80–$180. but those leads are lower intent. The strategy that wins is not comparing Meta to Google head-to-head, but running both: Google for hot buyers right now, Meta for filling the pipeline 60–90 days out.
Done right, Meta Ads give roofers a steady stream of homeowner leads year-round, reduced dependency on storm season, and a compounding brand presence in every neighborhood you serve.
Meta leads typically cost 40–60% less than Google for roofing. Great for filling the pipeline between high-intent search campaigns.
Roof transformation photos and short videos perform exceptionally well on Facebook. We produce and test the creative.
Target by zip code, homeowner status, property age, and household income to reach qualified buyers only.
We retarget everyone who visited your site, watched your videos, or engaged with your ads. turning warm audiences into booked inspections.
A repeatable playbook built specifically for roofing companies. not a generic template.
The #1 performing roofing ad format on Meta is real before/after transformation content. We produce it from your actual jobs.
Generic interest targeting wastes budget on renters and apartment dwellers. We layer signals to reach only qualified roof buyers.
Most homeowners who see a roofing ad don't call right away. they save it, think about it, and sometimes call weeks later. Retargeting closes that gap.
When a major storm hits, Meta becomes the fastest way to reach affected homeowners. We activate pre-built campaigns within hours.
We develop high-performing ad creative (images, video, copy) and an offer that gets homeowners to raise their hand.
Custom audiences, lookalike audiences, and retargeting lists built from your CRM and website visitors.
Multiple ad sets and creatives tested simultaneously. We kill losers fast and scale winners hard.
Monthly creative refresh, new angle testing, and budget scaling on campaigns that prove ROI.
Most roofing companies we audit have made at least two of these. Fixing them typically delivers the first wave of results within 30–60 days.
Nothing kills Meta roofing ad performance faster than stock photography. Real project photos. even iPhone quality. outperform professional stock 5-to-1.
Long Meta lead forms get abandoned. We start with the minimum (name, phone, zip) and qualify on follow-up. not in the form.
Roofers who don't retarget website visitors miss 90% of the potential ROI. Warm audiences convert at 3–5× the rate of cold.
The same ad running for 3+ months sees CTR drop and CPL climb. We refresh creative monthly to keep performance strong.
Meta's targeting power makes it particularly effective for roofers in specific climate zones. hail belt markets (Denver, OKC, Dallas), hurricane zones (Florida, Carolinas), and aging housing markets (Midwest, Northeast) all have unique creative and targeting plays we optimize for.
Yes. but differently than Google. Meta doesn't capture immediate demand (homeowners searching for a roofer now). it creates demand by reaching homeowners before they're searching. For most roofers, Meta is best used as a pipeline-fill and brand awareness channel alongside Google Ads, not a replacement for it.
Well-run roofing Meta campaigns typically deliver leads at $30–$80. significantly cheaper than Google. The trade-off is lower intent: Meta leads need more follow-up and qualifying than inbound Google calls. The companies winning on Meta have fast, consistent sales follow-up.
Minimum $1,500–$2,500/month in ad spend for Meta roofing campaigns. Below this, Meta's algorithm struggles to optimize and results are inconsistent. Most roofers do best in the $3,000–$6,000/month range.
We produce everything: copy, static image ads, and short-form video edits. For roofing, we typically need source material from your actual jobs. photos and raw video. We can coach your team on what to capture on job sites, or send a photographer for one day to build a 90-day creative library.
Speed is everything. Meta leads that are contacted within 5 minutes convert 8× better than leads contacted after an hour. We set up instant lead notifications via email, SMS, and CRM integration. and we'll help you build a follow-up workflow if you don't have one.
One client per state. When your territory is claimed, your competition can't have it.
