Transparent pricing. No surprises.

Ranking a roofer in one city requires one set of work. If you serve three cities, you need three Google Business Profiles, three sets of location pages, three citation profiles, and three competitive sets to beat. We price per location because the work genuinely scales per location. we'd rather be honest than bundle an arbitrary 'unlimited' rate.

SEO is the truest test of your market fit and unit economics. Paid ads will generate leads as long as you pay. but if your SEO strategy can win, it means your service, offer, and close process are strong enough to justify scaling. We strongly recommend every new client starts with SEO for at least 90 days before layering on paid channels.

Full domination means we target top-3 organic rankings + top-3 Google Map Pack for every high-value keyword in your market. Technical SEO, on-page, content, citations, reviews, link building. all included. You don't pay extra for 'advanced SEO' or 'premium content' upcharges.

Yes, in one specific scenario: if your market is so competitive that ranking requires significant backlink investment beyond what's included, we'll quote an additional budget for premium link placements (usually $500–$2,000/month extra). We'll never surprise you. we explain this upfront after the market audit.

A one-time $1,000 citation and data aggregator fee covers paid submissions to the major citation platforms and data aggregators (Yext, Neustar Localeze, Factual/Foursquare, Data Axle, etc.) that push your NAP data to hundreds of downstream directories. It's a one-time investment that delivers durable local SEO benefit for years.

We negotiate multi-location pricing case-by-case. For contractors with 5+ locations, we typically offer a discount of 10–20% per location. For fewer locations, pricing is flat per market to reflect the actual work involved.

The ads setup fee covers campaign architecture, landing page build, and tracking setup. work that's done before the first lead comes in. It's non-refundable, but it's a one-time cost. Web development work has project-based milestones; deposits for work completed are non-refundable but we're flexible on project-stage cancellations.

For Google Ads, we recommend a minimum of $2,000–$3,000/month in ad spend to get meaningful data and volume. For Meta Ads, $1,500–$2,500/month. Below these thresholds, the learning algorithm doesn't have enough data to optimize properly.

Managing a paid campaign properly takes the same weekly work whether you spend $1,000 or $5,000 in ads. keyword pruning, bid adjustments, landing page testing, reporting, account reviews. At very low budgets, 15% doesn't cover the real hours involved, which means you get rushed, half-attention management. The floor ($750/mo for Google, $600/mo for Meta) ensures we can give you the weekly work that actually produces results. Industry standard is $500–$1,500 per channel; we sit at the reasonable end.

Simple: you pay the monthly floor until 15% of your ad spend exceeds it, then you pay the 15%. For Google Ads at $750 floor, the crossover is $5,000/mo in ad spend. below that, you pay $750; above that, you pay 15%. This means big spenders don't get a steal and small spenders don't get ignored. we get paid fairly for the work, and you get full-attention management either way.

Yes. and it's the most effective combination. SEO builds long-term compounding traffic while ads generate leads immediately. We still recommend starting SEO-first for 60–90 days so we have a baseline, then layering Google Ads once we understand which search terms actually convert for your business.

There's an initial 90-day build phase for SEO. that's the minimum time to properly build and start seeing meaningful movement. After that, it's month-to-month. We keep you because the results speak for themselves, not because of a contract.

When you claim a state, we don't work with any other company in your industry within that state. ever. Not for more money, not under a different service, not for a 'sister company'. Your territory is yours.