From first call to first lead.
No black box. Here's exactly what happens from the moment you reach out to the moment your pipeline is full.
Discovery Call
We start with a focused call to understand your business. current revenue, target job types, service area, and where leads are coming from now. We also check territory availability for your state and industry.
- Territory availability confirmed on the call
- We audit your current website, GMB, and ads (if any) beforehand
- You get a straight answer on whether we can help and what tier you're in
- No pitch decks, no fluff. just a direct conversation
Strategy & Proposal
After the call, we build a full competitor audit, keyword strategy, and 90-day plan specific to your market. You get a clear proposal with scope, pricing, and what success looks like in month 1, 3, and 6.
- Competitor gap analysis. where they rank, what they spend
- Keyword opportunity map for your service area
- 90-day build plan with specific deliverables
- Transparent pricing based on your market tier
90-Day Build Phase
This is where the foundation is built. We set up every system, create the assets, and launch campaigns. The 90-day build is the minimum engagement. it's the time required to do the job properly before optimizing.
- Technical SEO fixes, on-page optimization, GBP setup
- Campaign architecture and landing page builds for ads
- Conversion tracking: every call and form tracked from day one
- Content creation begins. service pages, location pages, blog
- Weekly check-ins during the build phase
Launch
Ads go live. SEO rankings start moving. You see the first leads come in. We monitor everything closely in the first weeks. adjusting bids, testing ad copy, fixing anything that's not performing.
- Ads launch with full tracking active
- First organic ranking movements visible
- Lead volume reporting from day one
- Any issues caught and fixed within 24–48 hours
Optimize & Compound
After launch, the work shifts to optimization and scale. Ads get cheaper per lead as the algorithm learns. SEO compounds. rankings solidify, new keywords appear, traffic grows. Month by month, your cost per lead drops.
- Weekly ad optimization: negative keywords, bids, copy testing
- Monthly content: new pages, blog posts, backlinks
- Quarterly strategy reviews. what's working, what to double down on
- Month-to-month after the 90-day build. no lock-in
Monthly Reporting
You get a clear monthly report and a call to walk through it. We track the numbers that actually matter: cost per lead, lead volume, ranking movements, and. where possible. booked jobs and revenue.
- Cost per lead by channel and campaign
- Organic rank movements for your top keywords
- Ad performance: impressions, clicks, conversions
- Next month's priorities and focus areas
Step one is a 30-minute call.
We'll check your territory, audit your current marketing, and tell you exactly what we'd do and what it would cost. No pressure, no pitch deck.