The first restoration company a homeowner calls after a disaster books the job. We run 24/7 campaigns that put your number at the top of Google the moment they search.
Restoration Google Ads require a different setup than most industries. They need 24/7 coverage, location-specific bidding, emergency call routing, and landing pages that instantly communicate speed and trustworthiness. We've built this system specifically for restoration companies.
Restoration is arguably the highest-stakes category in Google Ads. A homeowner with water flooding their basement at 2am is the highest-intent buyer that exists. they will call the first credible company they see. That lead is worth $3,000–$15,000+ in billable work. Missing that call because your campaign paused at 10pm is expensive.
Winning restoration Google Ads campaigns run 24/7/365, bid aggressively on emergency terms, and route every lead instantly to a live person or after-hours service. The biggest ROI variable isn't bid strategy. it's whether your operation can actually answer the call within 60 seconds.
Emergencies don't follow business hours. Our campaigns run around the clock with proper bid adjustments by time and day.
Separate campaigns for water damage, mold, fire, and storm damage. each with targeted landing pages and offers.
Mobile-first ad setup built around immediate phone calls, not form fills. because restoration clients want to talk now.
We scale your budget same-day during weather events so you capture the surge before capacity fills.
A repeatable playbook built specifically for restoration companies. not a generic template.
Restoration emergencies happen at every hour of every day. Campaigns must run 24/7 with intelligent bid adjustments by time, device, and intent.
Water, mold, fire, and storm damage have different CPCs, different buyers, and different close rates. Campaigns must be segmented to optimize each.
When storms hit, search volume explodes 1000%+ in affected zip codes. Restoration companies ready to scale same-day capture the surge.
Campaign structure built by damage type, time of day, and geographic priority.
Fast, mobile-optimized pages that communicate immediate availability and insurance expertise.
Call tracking with after-hours routing setup to maximize lead capture 24/7.
Pre-planned budget scaling for storms, floods, and weather events. activated immediately when needed.
Most restoration companies we audit have made at least two of these. Fixing them typically delivers the first wave of results within 30–60 days.
The single most costly restoration Google Ads mistake. Overnight emergency searches convert at 2–3× the rate of daytime searches. Pausing means handing those leads directly to competitors.
Most restoration emergency buyers want to call immediately, not fill out a form. Call-only ad campaigns that optimize for phone calls (not website visits) deliver higher ROI for emergency terms.
Emergency buyers on mobile won't wait for a 5-second landing page to load. Sub-2-second mobile load time is non-negotiable. slow pages hemorrhage high-value clicks.
Restoration Google Ads campaigns must adapt to local disaster patterns. Florida hurricane season requires pre-planned budget increases; Northeast winters need frozen pipe campaign readiness; Midwest tornado alley needs storm response playbooks. We plan campaigns around your region's calendar.
Restoration CPCs are among the highest in all of Google Ads. $50–$150+ per click in competitive markets. Cost per qualified lead typically runs $150–$400, but with average jobs of $3,000–$10,000+, the economics work strongly when lead handling is fast.
$5,000–$8,000/month in ad spend is the realistic floor for restoration Google Ads, due to high CPCs. Smaller budgets exhaust daily before peak emergency hours and miss the most valuable searches. Storm-response markets may need $10,000–$20,000/month during active events.
For emergency categories, 60 seconds or less. After 5 minutes, your close rate drops by more than half. Most of our restoration clients use after-hours answering services or direct-to-mobile call routing so leads are answered 24/7.
Yes, if you qualify. LSA for water damage and restoration is highly effective because Google matches verified companies to urgent searches and homeowners trust the Google Guaranteed badge. We handle application, verification, and weekly lead disputes to reclaim cost on unqualified leads.
One client per state. When your territory is claimed, your competition can't have it.
